Small Business Viral Marketing Tips, SES San Jose 2008

Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 ""Igniting Viral Campaigns"" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money.

The two talk about using social media sites like Linkedin and Twitter to communicate one's marketing message to a dedicated and enthusiastic audience.