The Most Impressive TV Commercial in China

This ad was firstly put on Shanghai Dragon TV on Feb.6,2008, the Chinese New year's eve.
Heng Yuan Xiang is a famous cashmere manufacturer in China. It is also the inventor of "repeat three times" ad strategy in China. Usually ads of this company are very simple, comprised of only one slogan repeated 3 times, which is " Heng Yuan Xiang, Yang Yang Yang", directly tranlated as "Heng Yuan Xiang，Sheep Sheep Sheep". And this slogan has never changed since 2001.
But this time, the company wants to play big because the Beijing Olympic is quite near. thus this unprecedented ad is born.
In this ad, the advertiser combines sheep with 11 other animals, which are known as 12 Chinese Zodiacs, and fills them into the slogan, has the slogan repeated 12 times for 1 minute!Totally over the top!

The audience feel so sick of this ad, but the company has got what he wants. no one will forget this brand after all.